Jim Duffy has been instrumental in 4 previous industry transformations using digital platforms, helping businesses use emerging technologies to solve problems and drive sustainable growth. Jim led teams at MongoDB and worked at Oracle, one of the world’s largest technology companies. Jim also spent over 10 years at BNP Paribas where he was responsible for global data and analytics. Based in London, Jim is currently leading the development of Tracr, a Connected Value Chain Platform developed in collaboration with the diamond industry. Tracr is enhancing consumer trust and establishing diamond provenance, traceability and authenticity. Tracr is also creating a business services ecosystem above the Platform.